Job ID#:
36798
Title:
Senior Associate, Consumer Promotions Strategy (Marketing)
Duration:
Through EOY
Start Date:
ASAP
Location:
Remote
W2/C2C:
W2 Only
Job Description:
About the Team
The mission of our Consumer Retention Marketing team is to build lasting relationships with our customers as soon as they engage by providing them with a personalized, cross-channel experience that delights them and drives them to return as a customer. Within the broader Consumer Retention Marketing team, the Consumer Promotions Strategy team blends data analytics with strategy to create value for our consumers by launching promotional campaigns that engage and inspire our consumers.
About the Role
As a Consumer Promotions Strategy Senior Associate, you will create integrated promotional strategies that accelerate consumer acquisition, engagement, and retention. You will own the execution of promotional campaigns and work to improve them through testing and experimentation, informed through ongoing analysis of customer data.
You’re excited about this opportunity because you will…
- Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle
- Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans
- Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure
- Partner with our Retention Marketing and Strategy & Operations teams to test and manage multiple consumer promotions across hundreds of geographies across the U.S.
- Partner with BI and Engineering to create ETLs and ensure dynamic events and data are properly routed to our CRM platform
We’re excited about you because you have…
- Bachelor's degree or equivalent working experience and 3+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics
- Experience digging into large data sets, translating it into applicable insights, proposing and executing data driven strategies to own the performance
- Intermediate to Strong analytical/SQL skills; able to build forecasting models for marketing campaigns
- Advanced Excel skills to perform complex functions
- Experience translating data into applicable insights for partners
- Strong stakeholder management and interpersonal skills
- Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
DeWinter Group and Maris Consulting is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We post pay scales which are based on our client pay ranges. DeWinter, Maris, and our clients have the right to modify the requirements of the role which can impact the pay ranges posted.
