Direct Mail Specialist
Unlock the potential of targeted marketing as a brand-focused Direct Mail Specialist, shaping innovative campaigns that drive engagement and results. This pivotal role offers the opportunity to lead end-to-end direct mail initiatives, collaborating across teams and external agencies to craft compelling messages that resonate with specified audiences. As a core driver of growth through direct mail, you'll influence the development, execution, and optimization of campaigns that have measurable ROI, all within a dynamic and fast-paced environment.
Required Skills:
- Proven success in direct mail marketing, especially for credit card or lending products
- Strong strategic thinking and creative problem-solving abilities
- Excellent project management skills with a track record of meeting deadlines
- Effective communication skills for cross-functional collaboration
- Familiarity with analytics tools to evaluate campaign performance
- Ability to work independently while managing multiple initiatives
Nice to Have Skills:
- Experience collaborating with external agencies
- Knowledge of industry best practices and trends in direct mail marketing
- Background in digital marketing integration
Preferred Education and Experience:
- Bachelor's degree in Marketing, Marketing Communications, or a related field
- 3+ years of experience in direct mail or direct marketing roles, particularly within financial services or credit products
Other Requirements:
- Ability to work onsite in Mountain View, CA, with remote flexibility
- Strong relationships with external vendors and internal teams such as product, analytics, and design
- Passion for innovation and continuous improvement in marketing strategies
