Senior Marketing Manager – Paid Social & Performance Strategies
Join a dynamic, high-impact marketing team dedicated to accelerating growth through innovative and data-driven campaigns. As a Senior Marketing Manager, you will helm the strategic direction and execution of paid social initiatives across multiple platforms, shaping brand perceptions and driving measurable results. This pivotal role offers the opportunity to influence top-of-funnel performance, optimize cross-platform strategies, and collaborate with industry-leading teams to redefine measurement and attribution standards.
What You’ll Bring to the Table:
- Bachelor’s Degree required
- 5+ years of proven experience in performance marketing or paid social advertising
- Expertise in scaling and optimizing large paid social campaigns across platforms such as Meta, TikTok, Snapchat, Reddit, or Pinterest
- Strong tactical skills and deep knowledge of ecosystem privacy policies and mobile measurement fundamentals
- Advanced proficiency in Excel and Google Sheets, with familiarity in SQL, BigQuery, Looker, and AI tools (e.g., Claude)
- Demonstrated success in developing and executing full-funnel media strategies, including forecasting, budgeting, planning, and reporting
- Exceptional ability to analyze campaign data, generate insights, and refine strategies for maximum ROI
- Proven leadership skills with mentoring and stakeholder communication experience
Enhanced Skills & Knowledge (Nice to Have):
- Hands-on experience with Conversions API (CAPI) and probabilistic attribution tools like Kochava
- Experience with advanced measurement techniques such as MMM and next-generation attribution models
- Proficiency in creating comprehensive, data-driven reports for senior leadership
- Track record of establishing new testing frameworks and enhancing program efficiency
- Prior experience presenting strategic insights to executive teams and leading cross-functional projects
Preferred Educational & Experience Background:
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field
- Extensive experience in performance marketing roles, particularly managing large-scale paid social campaigns with measurable impact
Additional Requirements:
- Ability to work in a hybrid environment in Charlotte, NC
- Willingness to collaborate across creative, analytical, and agency teams
- Commitment to innovation, continuous learning, and strategic thinking
This role is ideal for a strategic, analytically minded marketing professional eager to lead transformative social campaigns and elevate brand engagement through cutting-edge measurement and optimization techniques.
