Referral & Advocacy Growth Lead
Are you a strategic innovator with a passion for driving customer-driven growth? We’re seeking a dynamic Referral & Advocacy Growth Lead to take the helm of our referral programs, crafting compelling pathways that turn satisfied customers into powerful advocates. This is a high-ownership, entrepreneurial role that offers the chance to shape the future of customer acquisition and advocacy for a leading brand in financial software solutions. You'll own the end-to-end referral experience, from ideation to scaling, partnering closely with cross-functional teams to build, test, and optimize innovative referral initiatives that deliver measurable results.
Required Skills :
- 7+ years of experience in consumer growth, lifecycle marketing, product marketing, referral, or advocacy roles
- Proven track record of managing growth programs from strategy to execution and measurement
- Deep understanding of referral mechanics, including incentive design, conversion funnels, lifecycle triggers, and fraud prevention
- Strong creative and analytical abilities, capable of originating innovative ideas and interpreting performance data
- Experience collaborating with product teams to embed growth initiatives into the customer experience
- Entrepreneurial mindset, able to work quickly in a complex, matrixed environment and navigate ambiguity
Nice to Have Skills :
- Experience in the fintech or financial services industry
- Familiarity with digital incentives, loyalty programs, or viral growth tactics
- Knowledge of referral technology platforms and tools
- Prior experience working on large-scale, multi-channel marketing initiatives
Preferred Education and Experience :
- Bachelor’s degree in marketing, business, or related field; advanced degrees a plus
- Demonstrable experience building scalable referral and advocacy programs over multiple years
Other Requirements :
- This position is hybrid, based in Mountain View, CA, with flexibility to work remotely as needed
- Ability to work in a fast-paced environment, experiment, and iterate rapidly
- Willingness to partner with legal, security, and compliance teams to ensure program integrity
Join us to build the future of customer advocacy—creating meaningful, innovative programs that turn satisfied users into enthusiastic ambassadors.
