SEO/AEO Content Operations Manager
Overview
Drive the operational execution of SEO and Answer Engine Optimization (AEO) initiatives in a fast-paced Revenue Marketing environment. The SEO/AEO Content Operations Manager will coordinate content audits, optimization programs, cross-functional reviews, quality assurance, and implementation tracking to improve content visibility across traditional search engines and AI-powered search experiences.
Working under the strategic direction of the SEO/AEO Program Lead, this role serves as a central point of coordination among SEO/AEO, Product Marketing, Content, Legal, external agencies, and other stakeholders. The ideal candidate is highly organized, analytical, detail-oriented, and skilled at moving multiple initiatives from planning through implementation while maintaining quality, governance, and timeline requirements.
Key Responsibilities
- Review existing content to identify outdated, underperforming, duplicate, or obsolete assets.
- Document audit findings and support recommendations for content updates, consolidation, redirects, and retirement.
- Coordinate implementation of optimization priorities based on business objectives and established strategic direction.
- Support SEO and AEO strategy execution across digital content properties.
- Research emerging search trends, prompts, and AI-driven discovery experiences.
- Identify opportunities to improve content visibility and performance in traditional and AI-powered search environments.
- Ensure content updates align with approved optimization strategies, editorial standards, and campaign priorities.
- Coordinate end-to-end review workflows with Product Marketing, Content, Legal, and other stakeholders.
- Track approvals, follow up on outstanding actions, and help drive projects through completion.
- Maintain clear communication regarding project status, timelines, and dependencies.
- Review deliverables from external SEO agencies, consultants, and strategic partners.
- Validate recommendations for quality, completeness, and alignment with SEO/AEO best practices.
- Coordinate implementation efforts with internal teams and ensure recommendations are executed effectively.
- Perform quality assurance reviews before publication.
- Ensure content complies with SEO, AEO, accessibility, schema markup, and content governance requirements.
- Identify issues, escalate risks, and recommend corrective actions.
- Monitor content optimization projects, implementation activities, and stakeholder requests.
- Track progress against project timelines and milestones.
- Identify and mitigate blockers that could affect delivery.
- Provide regular status updates and reporting to stakeholders and program leadership.
Required Skills
- Hands-on SEO/AEO experience, including content optimization, search best practices, and AI-powered search environments.
- Strong organizational and project management skills.
- Ability to manage multiple initiatives, coordinate cross-functional reviews, follow up consistently, and keep projects moving forward.
- Analytical thinking and strong attention to detail.
- Ability to evaluate performance data, identify opportunities, and translate insights into clear, actionable recommendations.
- Familiarity with SEO best practices, keyword research, content optimization, schema markup, and search performance metrics.
- Understanding of Answer Engine Optimization and AI-powered search experiences.
- Strong stakeholder management and cross-functional coordination skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple priorities across cross-functional teams.
- Proactive problem-solving and risk-escalation skills.
- Commitment to quality assurance, process improvement, and operational excellence.
- Comfort working in both traditional SEO and emerging AI search environments.
Nice-to-Have Skills
- Experience working with content management systems, marketing platforms, and SEO tools.
- Experience with Google Search Console and Bing Webmaster Tools.
- Experience with Adobe Analytics.
- Experience with SEMrush, Ahrefs, or similar SEO platforms.
- Experience with Adobe Experience Manager or other CMS platforms.
- Experience with Wrike.
- Proficiency with Microsoft 365 and Google Workspace.
- Experience with Profound or similar AI search visibility and content optimization platforms.
- Familiarity with large language models and AI tools, including Gemini, Copilot, or ChatGPT.
- Experience coordinating external SEO agencies, consultants, or strategic partners.
Preferred Education and Experience
- At least 3 years of experience supporting SEO, content marketing, digital marketing, or content operations initiatives.
- Preferred educational background was not specified in the provided job information.
Other Requirements
- Work arrangement: Hybrid.
- Location: San Jose, California.
- Employment type: W2 only.
- Start date: ASAP.
- Ability to coordinate effectively with multiple internal teams and external partners.
- Ability to maintain project visibility, meet deadlines, and communicate status, dependencies, and risks consistently.
